Lit Review 5

Lit Review 5

Visual:

This author is a New York City based writer with a BA in Journalism from Susquehanna University. Along with Medical Daily, he has contributed to Newsweek and the Journal News.

Citation:

Caba, Justin, and Justin Caba Justin Caba Is a Reporter for Medical Daily Focusing on Nutrition, Fitness, and All Things Athletic. Read More. "How Movies Make You Think Drinking Is OK." Medical Daily. Healthy Living, 20 May 2014. Web. 1 Dec. 2016.

Summary:

This article by Justin Caba describes the influence of movies on the attitudes of the audience watching it. He discusses a study in which participants were exposed to movie clips that portrayed alcohol in a positive light and compared the results of their attitudes towards drinking with a control group that viewed movie clips that portrayed alcohol in a negative light. The findings show that a positive portrayal of alcohol influenced the attitude toward alcohol in a favorable way.

Concepts/Value:

A huge key concept I read about was the idea of how people will favor alcohol depending on how it is portrayed in a movie. This concept is very important to my research because it supports the claim that the media has a huge influence on the attitudes towards drinking. This will be resourceful because i will quote this article's findings in my paper.

Quotes:

“ revealed that the glamorization and positive portrayal of drinking in movies contributes to the viewer’s attitude towards alcohol, causing them to view it in a more positive light..”

“It is my understanding that alcohol portrayals are depicted in the majority of movies, 80 to 95 percent, and that they are mostly framed or portrayed in a positive manner.”

“Since movie characters can be regarded as role models by young people, the manner in which these characters portray alcohol use in a movie might have an impact on the beliefs and attitudes toward alcohol use by youngsters themselves.”