This analytic research paper discusses the influence of the glorification of alcohol consumption on adolescents. Digital media such as movies, social media, and the internet provides a platform for viewers to utilize a behavioral mechanism called “observational learning”. By reviewing trends of the alcohol consumers during the Prohibition era and examining movies that glamorize binge drinking on college campuses such as Animal House, this paper exposes the detriments of digital media on behavior development and how crimes on college campuses are a result of it. In addition, an overview of the death of Scott Krueger, a pledge of Phi Gamma Delta at MIT, and other research arguments are explored and used to further illustrate and make sense of the argument.
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